Posts Tagged ‘ advertising ’

This is a great follow up to a recent Facebook related blog post, and now that Timeline is public its true potential is shining. What’s so great about it? That big, beautiful, cover photo is fantastic for marketing. I realize it’s only on your personal profile, but in that previous post you agreed that your personal Facebook profile is as powerful, if not more powerful than a fan page.

What’s so awesome about it? It’s a huge (851 x 315 pixels) advertisement for whatever you want. Mine, for example, is my personal blog. It’s non-intrusive, fits into the Facebook color scheme and is big, bold and traffic driving. When you use the personal marketing / networking methods I talked about in my previous post and you add some SVAPs (Silicon Valley Awesome Person) as friends they’ll immediately see a link to your website, blog, or whatever and you have yet another chance to impress them.

Editor’s Note: Ben Paster is the Founder of Strike Internet and loves to help businesses build community. You can follow him on twitter @BenPaster.

I have a favorite place in the world, I hope you do too. It’s not the beach, although I do love the beach, it’s not a little reading spot in my house, and it’s definitely not school! My favorite place, that gave me the start of my knowledge of technical things, is a small TV station in my town. The people who work there have always encouraged me, and ‘took me in’ when I was only eight years old. This TV station has been an invaluable asset for me in life, directly and indirectly shaped a lot of my views on technology, marketing, video production, and even life in general.

Ben Paster is the Founder of Strike Internet and loves to help businesses build community. You can follow him on twitter @BenPaster.
So this is a blog for entrepreneurial teens, but there’s an inherent problem with teens who run a business, they have these crazy things called classes! Yes, whether you want to believe it or not, your business will be going on and people will be buying while you’re sitting in math class. Sure, that’s great, I like to make money and learn math, but with the social internet, your customers expect near-instant support responses. If you have a well crafted value proposition, customers don’t care if you’re fifteen or fifty. That said, they also don’t expect your support to have math class conflicts and certainly won’t accept it as an excuse. Oh no! How could it possible for teens to run a business and finish high school or college?

It almost seems like there are just too many advertising platforms on the web. The mainstream web is using Google Adsense, Buy Sell Ads, Branchr, and Facebook, but have you ever felt like you are unnoticed on these very large networks? Do you think you could be doing better? Teen developer and entrepreneur Samuel Kessington has created Adclays, a transparent and direct advertising network.

Adclays works like Buy Sell Ads. Publishers can create a campaign for advertisers to buy. This allows advertisers to have their ads displayed on a website that will get them the best amount of views. For example, a technology company will want to advertise on a technology blog.

Weeks ago we covered the teen startup SaySurely, an open and technology focused advertising platform aimed at simplicity. We have noticed something tonight that will make publishers pretty happy. Advertisers originally could publish ads for 15-cents a click, and publishers would be paid 10-cents a click. Well as we discovered tonight, SaySurely quietly raised up the rates.

If you take a look on SaySurely’s website now, you will now notice advertisers can publish ads for 30-cents a click, and publishers will be paid 25-cents a click. This still leaves room for SaySurely to receive their 5-cent profit, but it means more money for us publishers.

If you haven’t heard of the new teen startup Surely, it is an advertising platform aimed at simplicity. Surely’s team consists of all teenagers, and some of them have worked on some really big products. You might remember Klassio, the blogging platform aimed at simplicity. To match the whole theme of simplicity half of the Surely staff is made up of Klassio’s team. Surely is founded by Jack DeFuria, an uprising entrepreneur who co-founded Klassio. The rest of the team consists of Zachary Collins, Manu Gill, and J.D Remington. Surely has announced they will be going into public beta sometime this November.

I have had a chance to play around with Surely, and it is certainly a very cool product. Advertisers can publish ads for just 15-cents an impression, and publishers will be paid 10-cents an impression. This is a very good way to get your product out there and an even better way to make money off your web properties.