A little over a month ago, Teen entrepreneur, Safeer Mohiuddin launched Mezz, an application that takes a new spin on local discovery. Safeer describes Mezz as,

A hyperlocal mobile application and platform that allows people to discover and share what’s happening nearby. Discover fun and interesting things to do, share your discoveries with everyone locally and feel the local vibe.

Simply put, Mezz allows users to share and discover things around them. Mezz achieves this by allowing users to share “cards” that include an image, location, and description. These “cards” are aggregated based on proximity to the user’s location and placed into a feed. The feed organizes cards in accordance to proximity to current location and time since creation.

First Impressions

My first impressions of Mezz have been very positive. The first thing that struck me was the clean, easy-to-use interface. I was immediately able to begin using the application with no instruction. The feed has a similar to feel to a news feed in Twitter or Facebook, making it intuitive to use. The feed has a nice array of content, yet because of lack of users some of the content is stale. That said, the content on the app is very engaging.

Creating and sharing content cards on Mezz is a breeze! Cards require an image, location, and text, as well as the option for tags. Cards take all of a minute to create and share. Once shared, you can post cards to Facebook and Twitter with built-in integration for both social networks. Furthermore, Mezz plans on adding feature in the feature to customize cards. Hopefully on the future feature list is the ability to search cards by tag, with in the application.

Along with its great sharing tool, Mezz has the ability to pull in relevant tweets from Twitter. This tool helps move Mezz towards the direction of aggregating local content. Moreover, Mezz has an API that developers can use to integrate the Mezz discovery feed into their products. In addition to the API, Mezz has a two-line iFrame widget that anyone can add to their website. Overall, Mezz has an arsenal developer tools to accompany their product.

Final Thoughts

I was first approached by Safeer early in the summer to chat with him about the initial idea for Mezz. This application centered around sharing events, opposed to things, that were happening around the use. At the time, Safeer was unsure how to continue forward with his dream application. Sad to say, I was unable to provide any substantive advice to Safeer.

Looking back on our meeting over the summer, I am astounded by the application that Safeer and his team have created. The concept behind Mezz has come into focus. The product works well and solves a real user need. Most of all, I am proud of Safeer for figuring out the direction of Mezz. In conclusion, Mezz is a great application for social, local discovery created by a young entrepreneur.

You can download Mezz now on the iOS app store!

Disclosure: Daniel Brusilovsky recently became an advisor to the Mezz team.