The process of creating a video for YouTube varies between each individual. Some individuals concentrate more on planning, while others focus more on shooting and editing. Furthermore, what you focus on will depend on the type of video you are creating. For example, a music video would involve more planning than a casual video blog. Either way, the end result that everyone attains to have is a good quality product. Today, I will reveal my process for creating a YouTube video, from planning to publishing.
A Vlog or a Song?
When planning a video, you should understand what type of video you are creating. This can drastically decide how your planning will pan out. If you are creating a song, an additional step of working out the lyrics will be required, something a video blog would obviously not need. If you are creating a video blog, most of the time, planning usually isn’t necessary.
Write Your Thoughts
Once you have an idea of what your video will be about, it’s best to begin planning how the video will go. Some people are great at video making and can create fantastic videos without plans. However, as a beginner, a plan is necessary. If not, you may find yourself not having the clips you need, which will mean you may have to deviate from your original plan. In the end, your video won’t end up how you exactly wanted. Planning a video doesn’t necessarily mean creating lines, however, creating some pointers will let you know what clips are a must.
Time to Shoot
By now, you should have a plan of some sort. Once you have played the video in your mind, you should begin to translate this into shooting. Before recording, if you are shooting at a different location, scout the area before recording. Unexpected closures, crowds, and weather can damper original plans. This will allow you to create alternatives on the spot. This sure makes planning a video out more attractive now, doesn’t it? If you find it necessary, have a friend come along to record you. This can make it less awkward to talk to a camera alone.
You have finally gathered all the clips you planned out. Now, it’s time to import these clips, sort the perfect clips from the rotten apples, and begin piecing them together. While we won’t go too much into editing, it is important to remember a couple of tips to make your editing experience as enjoyable as it can. Remember, when using iMovie, a project is saved automatically, however if the program crashes, recent alterations don’t always get saved. Make sure to exit out of your project from time to time, even make it a convenient opportunity to take a break.
In addition, depending on the camera you use, the clips can be quite large to transfer. Make sure you have enough space on your hard drive to handle these clips. Lastly, some memory cards can have slow transfer rates. Be sure to have a memory card with the highest mbps (Megabytes per second) rates you can find and afford.
The Publishing Essentials
Nowadays, your audience wants HD. When exporting, remember to export in the highest quality possible for the clips. This means, if you are using a 720p camera, export in 720p (not 480p, and not 1080p). Once uploaded, an attention grabbing title and video still is recommended. Partnered channels have the ability to choose their own video stills, but regular channels are stuck with the three choices YouTube offers them. However, make sure that your video still and description is factual; you’ll get an angry audience if you lie to them. Don’t forget to also focus on the tags, keeping them focused will yield quality views.
Tell Your Friends
Remember to take advantage of the description box. The bottom bar, as some YouTubers call it, is the perfect section to include information on the video, links to your social networking websites, and relevant links mentioned in the video. A nice trick that even some popular YouTubers don’t know about is to also include your tags at the bottom of your description. Since descriptions also show up in search results, having the tags in the search box will allow your audience to discover your video a lot more. Don’t forget to share the video on your social networking websites; you won’t get views if your audience doesn’t know about your latest video.
The aspects that go into a viewable video are numerous. The whole process from planning to publishing, without breaks, can take nine to ten hours. This makes a break pretty essential. In addition, space out the planning process. Being able to take a look at your plans a couple of hours or days later may make you change your mind about how well the plans are. You should remember to never rush a good video.