There is a good possibility that you are looking at this article because you are interested in getting involved with YouTube. YouTube has millions of videos featuring talking dogs and funny lip-syncing. This is the YouTube series that will help you do that. This five-part series will help you from the start to publishing your videos and building your audience. In this article, we will help you create a concept and move on from there.

The Content

While it may be easier to go straight into creating your channel and recording, this isn’t the best way to begin your YouTube career. This is because each channel has a permanent name associated with the channel. Names often hint to the content of the channel. For this reason, you should have an idea of the content on the channel. There are many formats that you can choose for your channel.

There is the opportunity to create a channel based on events in your life, this is known as a video blog (more commonly called a vlog). There are other options including music videos, music covers (singing the music of other artist, a great way of showcasing your singing), sketched comedy/videos and short films. These are perfect ways of showcasing your video-making skills. You shouldn’t feel tied to a specific format, there are many YouTubers who mix formats when they feel its needed. However, if your channel is mainly for heavy metal music covers and your making a tutorial on wedding dresses, then that isn’t the best direction.

The Name

Once you have an idea of what will be covered on your channel, you should begin to think of a name. While it shouldn’t be a day long process, but you should put some thought into it. Preferably, it should be short, memorable and transferable by word of mouth.

If your name isn’t memorable, then you’ll need to work especially hard to create memorable content. In addition, you should remember that YouTube is can be viewed by anyone, friends at school may want to let other people know who they are watching. That’s why it is important to make sure that the spelling is consistent with the pronunciation.

If all else fails, and you find you aren’t completely sure what you’ll cover on your channel, it is safe to stick with a channel name that correlates better with your birth name. This provides flexibility and the ease of connecting it with your brand in general.

The Start of a Brand

It usually can feel a little bad at first to think of your small channel as a brand. If you’re just talking to a camera about your day, you may feel like a sell out and impersonal if you start benefiting from this. However, it is a fact that being on YouTube is putting yourself in the public. This means that if you people are interested in you, they’ll approach you to mention their product or to contribute to their brand or website.

You should not go into YouTube for this reason alone. Your audience will catch on to your intentions right away and once they find out, it’ll be even harder for them to trust you or feel connected to you. If you aren’t into YouTube solely to enjoy the journey, getting your voice heard and meeting new people, then I don’t think YouTube is for you. YouTube is a roller coaster, there are times when you feel alone and disinterested, while there are other times when you are excited about the feedback and hungry for more. Interested participants will stay on board for the ride.